Archive of Articles

• "Budgeting and Managing the Process"

  by the American Institute of Graphic Arts

  As one very seasoned and gifted designer says, “There is always a budget,” whether it is revealed to the design team or not. Clients often are hesitant to announce how much they have to spend for fear that if they do, the designer will design to that number when a different solution for less money might otherwise have been reached.
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• "Designing Success"

  by Bobbie Gossage
  Originally published on Inc.com

  It's not just the iPod and Target toilet brushes. Even small companies with prosaic products are finding that design can be the difference between success and failure.
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• "Where Is the Art of Communication?"

  by Cheryl Heller
  Originally published in Communication Arts March/April 2007

  Communication Arts. Hmmmm, let me think. Has there ever been a better moment in the history of the universe to ponder the art of communication? Or a time when the fate of life as we know it hangs on our ability not only to communicate but to actually understand each other?
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